Getting a small business website built for you needn’t break the bank and should pay for itself through the new sales generated. You might be thinking about building your own website but unsure where to begin. Think about the following points. Primarily, do you have the time to devote to building a website? and secondly what would you like your new website to achieve for you?
You can teach yourself how to design and build a basic website for yourself. I by no means intend to suggest that web design isn’t an exceptionally in depth subject or that it doesn’t require a lot of study and skill but at a basic level and with a bit of applied learning you can achieve some pretty good results.
To be good at creating your own website you should be the kind of person who can pick things up fairly rapidly and also be adept at understanding new systems, these are often skills found in people that own and run their own business. You will need to acquire a few essential skills before you start off, including CSS, HTML and basic web design and layout.
We return now to our initial question. Do you have the time to learn these skills?
Maybe you are wanting to create your own business, you have had enough of working for someone else and are keen to put in the hours necessary to learn the basics. Get yourself online, hit some tutorial sites, log in to Amazon and buy the latest ‘Build Your Own Website’ book. There is plenty available, much of which will take you in the right direction.
You might however be looking into this option from a completely different situation. Perhaps you are already aware there are not enough hours in the day. Trying to find time to create your own business website in this situation is not a good option for you, as not only will your work life balance suffer, you will be unlikely to create a website that will do your business justice if you are unable to fully focus on working on it.
Secondly, you need to ask yourself. What is it that you would like your new website to accomplish for you? As well as coming up with an answer to this have a think about where you slot in to your market and have a look at the websites owned by your direct competitors.
If you are needing your website to give you a basic web presence with your contact details, helping potential customers in your local area to find and contact you. A small site coming up in the search engine results may be all you need. Creating this kind of basic website would be altogether manageable.
Your type of business may fall in to what is deemed to be a more professional category such as accounting, law or finance. Would a basic looking site give the right impression to your potential customers? Do a Google search for some search terms that you want to have a website ranking for. What type of quality site do your competitors have? Be honest with yourself, if you feel the standard is higher than you are going to be able to reach yourself, you would probably be better off hiring a professional web designer.
So, to summarise; If you have the time to learn to build your website and you know that you can gain a high enough standard then give it a go, if not then hire a professional. Something to note is that building is only the first stage, if no one can find it on Google then you have wasted your time. For your website to be successful, you need it to reach the top of the search engine rankings.
You are failing to achieve potential sales and clients if you have no web presence to promote your small business. You can create your own website for your business, but you need to carefully consider whether you think the results you could achieve would generate more sales and work out whether you really do have the time to teach yourself how to do it.